Dustin Larimer :: Team SAI

My Work

Team SAI

Animated Holiday E-Card

Team SAI is a quickly growing airline consulting firm based out of Lakewood, Colorado. The intention of this project was to send out a quick, cheerful “Happy Holidays” message that would leave a lasting impression on the firm’s core clientele. This was the second holiday e-card I created for Team SAI, and we wanted to build on the success of the previous year’s project. Once again, my boundaries were wide open, so long as the final product was cheerful, light hearted, and entertaining.

The Direction

My plan for the project was to make a humorous mini-catastrophe, where Team SAI would invariably save the day. The perfect solution would promote the company’s image while invoking a little laughter as well. The story begins as Santa’s elves’ supply of buttons for teddy bear eyes runs dangerously low and halts production. They put in the call and, almost immediately, a resupply of buttons paradrops from the sky. Team SAI saves the day, again.

The Result

Team SAI was once again delighted about the final product and quickly pushed the e-card into production, where it was then distributed to mailing list. The e-card met their goals and exceeded their expectations, but it was also a great venture into creative direction and project management.